Why is a Website Important for Your Business? It Gives You Ease Of Access

Having a website makes it very easy for people to find you, read up about your company, discover what you do, and answer a bunch of questions they have on your business. By having a website people will be able to find your company when they search for your company on a search engine like Google, Yahoo or Bing. It is true that if you don’t have a website for your business, you may be found in a search engine if you have a listing in a directory, the yellow pages or your business could just automatically show up in a Google places result. Do you really want to leave this to chance though? Plus why not have a website so that you can influence what is displayed about your company and know your website will be listed in addition to having all those other search results. Which of the below results would you rather have for your company. Results like the first image or the last image?

Having a website is important as it is an extremely low cost per impression marketing vehicle. Depending on the quality of the website designer you choose and the complexity of your site it will usually cost between Rs.20,000/- and Rs.80,000/-. The more professional and customized, the higher the cost. For example using a professional company that does custom websites packages start at Rs.100,000/-. The only other additional costs in addition to the website design is the web hosting, which is very inexpensive.

For example if you were to use Host Gator, which is a great hosting company and even includes free 24/7 support, you would probably be looking at about Rs.2,500/- a month if you sign up for their standard web hosting and a 36 month agreement. That is only Rs.30,000/- a year for your website hosting. An you may find more cheaper options too.

Lets assume that you spend Rs.50,000/- on the design of a website, to be conservative, and see how it compares to other marketing methods on a cost per 1,000 impression. If you are not familiar with what an impression is you can find a definition on our small business marketing dictionary. For this example I am also going to assume that the website gets 1,000 visits a month and that the average viewer views 3.5 pages each visit. This equates to 42,000 pages views a year and should be easily attainable for almost any website. Based on this assumption if you include the upfront cost of designing the website and look to amortize it over 5 years the cost per impression is high.

Source: https://profitworks.ca/blog/297-why-having-a-website-is-important


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